Auto Brands and the Social Focus
I’ve learned through the years how innovative automotive marketers can be when it comes to media channels, ad products, messaging, creative, etc. More often than not, they understand what it takes to...
View ArticleIt’s Not Your Grandpa’s Cadillac Anymore
How digital bridges the generation gap between luxury’s “new consumers.” The business of selling luxury products has changed in these post-recession times. In 2008, average U.S. wealth plunged by over...
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Auto’Mobile’ Marketing Driving the Innovation Highway
The statistics1 are overwhelming. This year: • There are 1.2 billion mobile Web users worldwide • All mobile phone users will reach 242.6 million • 94% of smartphones users will be mobile internet...
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Big Social Media Plans + Small Budget = No Problem.
Three simple steps to help marketers get the biggest bang for their social media buck. When it comes to marketing budgets, big isn’t always better in social media. In fact, smaller budgets sometimes...
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Ten Ways to Optimize your Mobile Marketing Efforts
(Hint: Focus on the Fundamentals) I can’t believe the holidays are almost here. As the year quickly draws to a close, Jumpstart is busy putting the final coat of polish on our clients’ 2013 digital...
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Marketing Strategies in the Midsize Sedan ‘Battle of the Brands’
It’s exciting watching well-known brands duke it out in the marketing gauntlet, especially when business execs publicly declare a Battle Royale against major competitors. Such was last year’s throw...
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My Business is in Crisis! Now What??
Toyota’s mass recalls demonstrate how using digital to address issues head-on helps lessen negative brand perceptions. 2012 could be dubbed the ‘Year of the Recall’ for the auto industry with various...
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Millennials Change the Auto Marketing Game
Millennials (or, if you prefer, Gen Y) are growing up, making some of their first big-ticket purchases and changing the buying game. This is particularly true for the automotive industry. Despite...
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5 Ways Technology Eases Car-Buying Anxiety
For me, walking the car lot on a Saturday is nearly as fun as a day at the golf course. The shoptalk is great, I get to take something for a spin, and even if I don’t come out with the exact score (or...
View ArticleThe Case for Cookies: 5 Ways They Make Life Better
Recent talk around big data, retargeting, and the potential impact on consumer privacy has unleashed a torrent of criticism and controversy, especially in the wake of the NSA shake-up. Individual...
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Is "Millennial" A Marketing Misnomer? 3 Ways Automakers Are Appealing to a...
Millennials. There are old ones, young ones, ones who aren’t married (and ones who are), urban ones, suburban ones. The list goes on. Just like with every labeled age group before (Generation X, Baby...
View Article4 Reasons a Private Marketplace is Good for Business
Agility. Innovation. Technology. Speed. These are just a few of the words I use to describe the automotive industry—and any good sales organization. As CEO of Jumpstart Automotive Group, I’m always...
View Article4 Reasons to Have a Killer Cross-Screen Strategy
Consumers are increasingly moving between multiple devices—and sometimes using two simultaneously. Chances are, as a marketer, you’ve been thinking about this more than the average person. I get it. As...
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